Dms Racing was established in 2008. DMS are one of very few Japanese Performance car and motorsport specialists in and around London.
Director Dixon Cheng has been in the Japanese Performance Parts trade for many years, which he has run alongside his motorsport career.
Dixon is a 2 Times Timeattack Champion and Buddyclub DC5 test driver, current International C Race license holder and American Race license holder.
Race record
2006 Timeattack Champion
2007 Timeattack Champion
2008 Buddyclub DC5 test driver/consultant (buddyclub DC5 Timeattack Champion)
2008 Nippon Challenge UK
2009 Nippon Challenge UK 6 Wins and 5 2nd place out of 15 races
2009 Buddyclub DC5 Test Driver/Consultant (Buddyclub DC5 Timeattack champion)
2009 Thunderhill 25 hours endurance race
DMS Racing Ltd approached 3bit Studio Ltd to produce a front of house website which would showcase potential customers of DMS Racing’s, services, experience and expertise of the Japanese performance cars, along with their huge contact links with the Japanese market in performance parts.
We initially built a bespoke content managed website to contain the main website. A customer cars section was created by feeding in images from the DMS Flickr account, with also links to social media such as You Tube and the DMS Face Book group.
A Wordpress blog was integrated into the website to feed latest news and motorsport news to the homepage. The blog sat as an integral part of the website titled as the news section.
In 2010 Dixon approached as he wished to expand his business into online sales of performance parts. We had an extensive understanding of his business along with the market he wished to target. The main focus of the website was to ensure interaction was as simple as possible and allow users to search products in which whoever way they wished. We ensured that users could search by brands/parts/keywords, then also allow users to filter results further with quick filters on the side.
The homepage focuses on a feature area which can be updated as required to push certain brands/products it also showcases latest products and most viewed. The e-commerce system has the usual features such as discount codes, reporting, product stock control, related products etc. The system is paired up to Paypal and Barclay’s Payment Gateway ePDQ (CPI).
For the email marketing side of things we have setup an Email marketing solution which has no annual or monthly fee and has no pay per email price.
