Notts County Cricket Club
New Engaging Website for NCCC
2010 gave us an opportunity to renew the Notts County Cricket Website and engage with the users. In the run up to the previous years we knew exactly where to grow the website. This time round we wanted to bring the users together and involve them in part of the process.
To get their opinion and feedback of elements which they would like in the website and also positive and negative points to improve on. We acquired the data by sending a tailored email to the mailing list using the Email solution which we had supplied to NCCC. We then integrated our survey software to gather their data. NCCC kindly offered some great prizes for users entered into the prize draw for completing the survey.
The survey feedback gave us clarification that users wanted extensive news coverage and video footage. We integrated this via a new feature area on the homepage, allowing NCCC to flag up featured news along with video hi-lights, interviews and podcasts.
Improvements to the Online Shop with, event based products, hampers and pre match meals saw a revenue increase of 50%.