Curve Theatre

Curve connect with their customers

Curve approached us with the requirement of an Email newsletter builder. We had already built a similar solution for NEBA back in 2008. This time around we wanted to refine the system further and improve the overall workflow and speed of creating the emails.

We integrated our new CMS framework which is much more user friendly utilising subtle Jquery tabbing for ease of use and making it possible to skip to relative sections at speed. Another key update we implemented was a form builder for the templates. This would allow us to build bespoke template designs which varied in content. While previously we were restricted to a Title, Body content, and one image per news item. We could now vary the article types and add/remove text fields as required and also place the content where ever we wished on the page.

The system has been a great advantage to Curve due to anybody in the office being able to create HTML branded emails without any knowledge of HTML coding, as it is fully automated.

This is fully integrated into the sending part of the system which controls all of the mailing lists and subscribers. Curve even have the system linked to their ticketing system database which allows them to send targeted emails to users who attended a specific show, which is a great advantage for their customer relations.

Another advantage of our system is that there are no monthly costs, no charges per email or charges per subscriber.