btoi

BTOI

Bringing the Outside Online

http://www.bringingtheoutsidein.co.uk

We have just launched a Bespoke E-commerce website for Norfolk Based Photographer Martin Billing who is the owner of Bringing The Outside In. The Holkham based shop is home of Martin’s stunning Landscape photography and also his mix of old and new coastal artefacts.

In collaboration with Work Design the designers of the original branding and print based material for BTOI. The website needed to follow the same fresh and clean styling to showcase the BTOI products in it’s best light.

The focus of the new website was drawn towards the scenic inspiration of the photography and Coastal artefacts. Utilising the full size photography within the background to set the mood and overlaying products and text directly over the photos.

The navigation and ordering process have been designed with usability and functionality as the main consideration. Payment is via paypal checkout which redirects back to the BTOI website for confirmation.

The website is wrapped with our custom made CMS which manages both the page content, products and orders along with reports and stats of purchases.

The blog is powered by WordPress which we have replicated the main websites design which ensures the user a seamless experience. We integratedĀ a custom script to the blog which allows us to load in the dynamic navigation of the main website which automatically updates when navigation items are added/edited on the main website.